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Jaguar Needs A Rescue
Jaguar has succeeded in getting everybody’s attention with their ‘Reimagine’ re-branding. However, getting everybody talking about your product doesn’t necessarily translate into sales if the marketing campaign and the product are misaligned. Ever since the now-departed JLR CEO Thierry Bolloré announced the Reimagine strategy in 2021, I thought
Condo Living and EVs
The energy agnostic among us recognize that EVs make excellent vehicles for in-city driving if you have a place to park them and where it is practical to wire in a level 2 charger. These 240V wall boxes will charge at around 10kW and replenish a day’s driving in
The Hybrids Are Coming
I am writing a lot about the electrification of automobiles because I think the subject is not very well understood. It is complicated and not easy to compress into simple generalizations. Also, personal transportation has become heavily politicized which isn’t helping with the dissemination of useful information.
I think
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