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Jaguar Needs A Rescue

Jaguar Needs A Rescue

Jaguar has succeeded in getting everybody’s attention with their ‘Reimagine’ re-branding. However, getting everybody talking about your product doesn’t necessarily translate into sales if the marketing campaign and the product are misaligned. Ever since the now-departed JLR CEO Thierry Bolloré announced the Reimagine strategy in 2021, I thought
lawrence romanosky Dec 5, 2024
Hyundai Ioniq 5: An Owner's Review After 5,000km

Hyundai Ioniq 5: An Owner's Review After 5,000km

Lawrence Romanosky, Calgary, Canada Lromanosky@me.com, 403-607-8625
lawrence romanosky Dec 15, 2022

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